Pulse Analytics — UI/UX Overhaul
Redesigned analytics workspace: activation up 61%, weekly active users up 44%.
- Client
- Pulse Analytics
- Industry
- B2B SaaS · Analytics
- Country
- United States
- Timeline
- 14 weeks
- Services
- UI/UXDesign SystemResearch
Diagnose → Identify → Prioritize → Fix → Measure → Scale
Diagnose
An analytics SaaS with rich features but weak activation and heavy support load.
Identify the restriction
Users churned in the first session — dashboards were dense, empty states weak.
Prioritize
Task-based IA, guided first-run, and a component library shipped with engineering.
Fix
Research → IA + Flows → Design System → Ship + Measure
Measure
Activation: +61% · Weekly active users: +44% · Support tickets: −38% · NPS: +22
Scale
Once the restriction cleared, the same system was extended across UI/UX, Design System, Research for Pulse Analytics.
What was implemented, in order
- 01
Research
12 user interviews, session replays, support ticket taxonomy.
- 02
IA + Flows
New IA + 4 canonical task flows redrawn end-to-end.
- 03
Design System
Radix + Tailwind design system delivered to engineering.
- 04
Ship + Measure
Instrumented every step and iterated over 4 sprints.
What we shipped
- User research report
- New IA
- Design system
- Redesigned workspace
- Analytics events
Selected screens
Documented project outcomes
+0%
Activation
+0%
Weekly active users
−0%
Support tickets
+22
NPS
“This is the redesign we'd been trying to do internally for two years.”
Marcus Lee
Head of Product, Pulse Analytics
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