Meta Ads

Lumen Skin — Meta Ads Scale-Up

Scaled Meta Ads from ₹4L to ₹42L/mo at 6.8x blended ROAS with a creative-led playbook.

Client
Lumen Skin
Industry
DTC · Skincare
Country
India
Timeline
6 months
Services
Meta AdsCreativeCRO
Lumen Skin — Meta Ads Scale-Up
Case study

Diagnose → Identify → Prioritize → Fix → Measure → Scale

Step 01

Diagnose

A DTC skincare brand hitting a spend ceiling on Meta.

Step 02

Identify the restriction

Frequency > 4 on top creatives, weak first-time-buyer margin, no creative testing engine.

Step 03

Prioritize

Creative-led scaling with weekly UGC batches, iOS-safe attribution and CAPI.

Step 04

Fix

Creative Ops → Structure → CRO → Attribution

Step 05

Measure

Blended ROAS: 6.8x · Monthly spend: 42L · New customers/mo: 8.1K · CAC drop: −31%

Step 06

Scale

Once the restriction cleared, the same system was extended across Meta Ads, Creative, CRO for Lumen Skin.

Solution

What was implemented, in order

  1. 01

    Creative Ops

    16 UGC concepts/mo with structured hook × body × CTA testing.

  2. 02

    Structure

    CBO scale campaigns, ASC+, and a retention layer.

  3. 03

    CRO

    PDP + landing tests with 9% lift in add-to-cart.

  4. 04

    Attribution

    Conversions API + server-side events.

Deliverables

What we shipped

  • Creative strategy
  • 64 UGC creatives
  • CAPI setup
  • Landing pages
  • Weekly reports
Gallery

Selected screens

Impact

Documented project outcomes

0x

Blended ROAS

0L

Monthly spend

8.1K

New customers/mo

−0%

CAC drop

“The creative engine is the unlock. Spend just scales cleanly now.”

Neha Verma

CMO, Lumen Skin

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