Meta Ads
Lumen Skin — Meta Ads Scale-Up
Scaled Meta Ads from ₹4L to ₹42L/mo at 6.8x blended ROAS with a creative-led playbook.
- Client
- Lumen Skin
- Industry
- DTC · Skincare
- Country
- India
- Timeline
- 6 months
- Services
- Meta AdsCreativeCRO
Overview
A DTC skincare brand hitting a spend ceiling on Meta.
The Challenge
Frequency > 4 on top creatives, weak first-time-buyer margin, no creative testing engine.
Our Strategy
Creative-led scaling with weekly UGC batches, iOS-safe attribution and CAPI.
Execution
Every phase, in order
- 01
Creative Ops
16 UGC concepts/mo with structured hook × body × CTA testing.
- 02
Structure
CBO scale campaigns, ASC+, and a retention layer.
- 03
CRO
PDP + landing tests with 9% lift in add-to-cart.
- 04
Attribution
Conversions API + server-side events.
Deliverables
What we shipped
- Creative strategy
- 64 UGC creatives
- CAPI setup
- Landing pages
- Weekly reports
Gallery
Selected screens
Results
Outcomes that moved the P&L
0x
Blended ROAS
0L
Monthly spend
8.1K
New customers/mo
−0%
CAC drop
“The creative engine is the unlock. Spend just scales cleanly now.”
Neha Verma
CMO, Lumen Skin
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