QuickBooks Partner — Google Ads Rebuild
Restructured Google Ads dropped CPL by 42% while doubling pipeline volume.
- Client
- QuickBooks Partner
- Industry
- B2B SaaS · Accounting
- Country
- India
- Timeline
- 4 months
- Services
- Google AdsPMaxLanding Pages
Diagnose → Identify → Prioritize → Fix → Measure → Scale
Diagnose
A QuickBooks partner running scattered campaigns with rising CPLs.
Identify the restriction
72 ad groups, overlapping keywords, weak landers, and no offline conversion feedback.
Prioritize
Consolidate to 12 tightly-themed ad groups, PMax layer, and offline conversion import.
Fix
Audit → Rebuild → Landers → Attribution
Measure
Cost per lead: −42% · Pipeline / quarter: 2.1x · ROAS: 5.4x · Quality score avg: 8.4
Scale
Once the restriction cleared, the same system was extended across Google Ads, PMax, Landing Pages for QuickBooks Partner.
What was implemented, in order
- 01
Audit
Search terms, wasted spend and quality score deep-dive.
- 02
Rebuild
12 SKAG-lite ad groups + PMax with asset groups per persona.
- 03
Landers
6 CRO-tuned landing pages with dynamic keyword insertion.
- 04
Attribution
Offline conversion import from CRM.
What we shipped
- Ads audit
- Campaign rebuild
- 6 landing pages
- GA4 + CRM tracking
- Weekly reports
Selected screens
Documented project outcomes
−0%
Cost per lead
0x
Pipeline / quarter
0x
ROAS
0
Quality score avg
Find your next growth priority.
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