Google Ads
QuickBooks Partner — Google Ads Rebuild
Restructured Google Ads dropped CPL by 42% while doubling pipeline volume.
- Client
- QuickBooks Partner
- Industry
- B2B SaaS · Accounting
- Country
- India
- Timeline
- 4 months
- Services
- Google AdsPMaxLanding Pages
Overview
A QuickBooks partner running scattered campaigns with rising CPLs.
The Challenge
72 ad groups, overlapping keywords, weak landers, and no offline conversion feedback.
Our Strategy
Consolidate to 12 tightly-themed ad groups, PMax layer, and offline conversion import.
Execution
Every phase, in order
- 01
Audit
Search terms, wasted spend and quality score deep-dive.
- 02
Rebuild
12 SKAG-lite ad groups + PMax with asset groups per persona.
- 03
Landers
6 CRO-tuned landing pages with dynamic keyword insertion.
- 04
Attribution
Offline conversion import from CRM.
Deliverables
What we shipped
- Ads audit
- Campaign rebuild
- 6 landing pages
- GA4 + CRM tracking
- Weekly reports
Gallery
Selected screens
Results
Outcomes that moved the P&L
−0%
Cost per lead
0x
Pipeline / quarter
0x
ROAS
0
Quality score avg
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