Branding
Brightwell — DTC Identity
A confident DTC identity system that carried a Series A launch and press cycle.
- Client
- Brightwell
- Industry
- DTC · Skincare
- Country
- United States
- Timeline
- 6 weeks
- Services
- BrandingPackaging
Overview
A skincare DTC needed a launch identity crisp enough to survive influencer content and retail shelves.
The Challenge
Category saturated with pastel sameness — brand had to look premium and unmistakable at thumb-scale.
Our Strategy
Confident type-led identity, chromatic ingredient system, tactile packaging.
Execution
Every phase, in order
- 01
Positioning
Category audit and positioning territory maps.
- 02
Identity
Wordmark, secondary marks, motion signature.
- 03
Packaging
Primary + secondary packaging with tactile finishes.
Deliverables
What we shipped
- Brand guidelines
- Packaging system
- Social launch kit
Gallery
Selected screens
Results
Outcomes that moved the P&L
0%
Launch-day sellout
0
Press pickups
18.4K
Waitlist signups
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